27 Comments
User's avatar
Bloom Perfumery's avatar

Thank you so much for mentioning Bloom. Me and the team are greatly honored by your kind words.

It’s such wonderful news that you are reviewing perfumes again.

Expand full comment
JT L'Heir's avatar

Your shop is on my must visit list every time I get to come to London. I adore your selection and always have such a great time sampling with your staff.

Expand full comment
Simone Samba's avatar

“some perfumes are smells, some are music and some are souls”. This is such absolute truth. Which is why we can’t seem to let go… as if the music is not so splendid enough and even the curiosity of smells is great fun, but when we find the souls it’s life changing, life giving. Deeply rewarding and I’m so grateful they exist!!

Expand full comment
Maciek “Matt” Kołat's avatar

I am visiting Bloom next Tuesday and would love some recommendations on what to try ☺️☺️☺️

Expand full comment
Luca Turin 🇮🇹🇪🇺's avatar

Ask Oksana she will know.

Expand full comment
Maciek “Matt” Kołat's avatar

Would you be willing (or allowed!) to publish a list of Oksana’s favourites and People’s Favourites?

Expand full comment
Luca Turin 🇮🇹🇪🇺's avatar

You have to ask her.

Expand full comment
Luca Turin 🇮🇹🇪🇺's avatar

but I doubt it.

Expand full comment
Patrick Snook's avatar

A joy in the morning to find this review. My wife and I fly in and out of London, when visiting family, and even if we only have a day spare, a Bloom visit is one of our favorite things to do. It’s in a great spot to idle a whole day on foot, and we have often done that. And yes, samples are fun (particularly if like us you only do carry-on luggage). Looking forward to hearing what you took home. Incidentally, any nifty suggestions for storing and organizing multiple sample tubes?

Expand full comment
Luca Turin 🇮🇹🇪🇺's avatar

I personally go for the system known as Maximum Entropy Disaster.

Expand full comment
Patrick Snook's avatar

Haha! My hero!

Expand full comment
Rachel K. Ng's avatar

How lovely 😀

Expand full comment
AlecMolloy's avatar

I happen to be travelling to London next week. Thanks for the great headsup. 🙏

Expand full comment
Olgadottir's avatar

Can't wait to read about your finds!

Expand full comment
Notes On Useful Beauty's avatar

Looking forward to your reviews of these cutting edge scents!

Expand full comment
Christina Loff's avatar

Very excited to read about the 19 samples you walked away with!

Expand full comment
J M's avatar

You should visit Parfumarija in Dublin if you get a chance.

Expand full comment
Katrei's avatar

Thank you! I'm in London once every year or two, and did not know about Bloom. (I know Les Senteurs, but am not always in that part of town.) This has gone on my itinerary for my next trip.

Expand full comment
Jo Gunn's avatar

The exquisite Rose garden and now this incredible sounding shop. I need to visit this city! Can you please share some other ‘must experience’ London scent destinations?

Expand full comment
thesmellofhoneysuckle's avatar

Now in my top three. Thank you for the music and the soul. Sadly agree about the Italians.

Expand full comment
Carla's avatar

Wow thank you. I’m a little overwhelmed! Excellent classification - smells, music, souls.

Expand full comment
Hilly's avatar

Love Bloom. Did you sample any Anna Zworykina that were new to you?

Expand full comment
Ida's avatar

Interesting, some Russian brands are still making it through the sanctions' firewall?

Expand full comment
Luca Turin 🇮🇹🇪🇺's avatar

AZ lives in London

Expand full comment
Ida's avatar

Now I have to fly to London!

Expand full comment
Charlotte's avatar

I will aim to visit during the week when maybe they are not so busy.

Expand full comment
OSZAR »